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How BookedSolid made Google its largest source of new sign-ups

BookedSolid’s AI receptionist answers calls, books appointments and sends reminders for private clinics. In February 2026, most new customers came through software partners and word of mouth. Seven months of SEO, content and technical work later, Google is the largest single source of new sign-ups.

Book a discovery callClient
13x
more Google search impressions in BookedSolid’s core markets
60x
more clicks to the blog every month
40%
of new sign-ups now come from Google search
Client
BookedSolid
Sector
AI receptionist for private allied-health clinics
Markets
UK, Australia and New Zealand
Engagement
Growth Partner, February 2026 to now

The starting point

Where BookedSolid started

BookedSolid had a proven product and founders who wanted to grow faster. Most new customers arrived through practice-management software partners and word of mouth. Search barely featured, and most Google clicks came from people already searching for the brand name.

When we started, and now

  • Appearances in Google search a day

    2,400

    From 200

    February to September 2026

  • Clicks to the blog in a month

    184

    From 3

    February to September 2026

  • Non-brand searches ranking on page one

    431+

    From 40

    February to October 2026

  • Live blog posts

    58

    From 6

    March to October 2026

The work

What we did

We ran BookedSolid’s search and marketing as one programme, with fortnightly strategy calls and changes shipped straight into the website code.

  1. A content engine built for buyers.

    Around two human-written articles a week since March. Each one targets a search clinic owners make when choosing software, from practice-management comparisons to AI receptionist round-ups and pricing guides, and carries the tables, summaries and FAQs that Google and AI assistants quote.

    Result

    50+articles published in under eight months

    60xmore clicks to the blog every month

    Content service

  2. Switched domains mid-growth. Back on track in two months.

    Moving a growing site to a new domain is one of the riskiest changes in search. We planned and audited BookedSolid’s move from bookedsolid.co.uk to bookedsolid.health in July 2026, and every page redirected to its new address.

    Result

    Search clicks recovered within two months.

    22.7clicks from Google a day by September

    2,400appearances in Google search a day by September

    Clicks from Google per day, 2026
    Domain moveAprMay24.4JunJul18.8Aug22.7Sep
    SEO service

  3. A faster, healthier website.

    We audited the site every week and shipped the fixes as code.

    Result

    100%site health, up from 76% with every error cleared, above Semrush’s top-10% benchmark

    99desktop speed score, up from 78

    Website service

  4. Pages that match how clinics buy.

    We planned and wrote a new AI receptionist hub, three solutions pages and an enterprise page, and reorganised the navigation around them.

    Marketing strategy service

  5. Visible in AI answers.

    We tested how AI search answers 157 questions clinic owners ask.

    Result

    No. 1most-mentioned brand in AI answers about AI receptionists for clinics

    25,000+appearances in Google’s AI Overviews and AI Mode since July 2026

    AI assistants have started sending sign-ups.

    AI visibility service

  6. Tracking that shows what works.

    We built full conversion tracking with Consent Mode, so every free-trial sign-up and demo booking is tied to the channel that produced it.

    Marketing strategy service

The results

Between February and September 2026, Google became BookedSolid’s largest single source of new sign-ups.

10x
more non-brand searches ranking on page one
+162%
more clicks from non-brand searches
3.4x
more Google clicks than a year earlier
+74%
more clicks from Google every day
99
desktop speed score, up from 78
100%
site health, above Semrush’s top-10% benchmark
Appearances in Google search: 200 a day before we started, 2,400 by September

Source: Google Search Console, web search, bookedsolid.co.uk and bookedsolid.health combined.

Show the data
Appearances in Google search: 200 a day before we started, 2,400 by September. Google Search Console, web search, bookedsolid.co.uk and bookedsolid.health combined.
MonthAppearances in Google search per dayClicks from Google per day
July 2025564.3
August 2025793.9
September 2025876.6
October 2025949.4
November 202512211.9
December 2025967.1
January 202619911.3
February 202620013.0
March 202626612.9
April 202645411.3
May 20261,28314.5
June 20262,71024.4
July 20261,65221.0
August 20261,27918.8
September 20262,40022.7

40%Of new sign-ups
now come from Google

“SEO has been working really, really well for us. All the changes you’ve advised us on and all the blogs have grown our Google signups to pretty much 40% of every signup we get, which is massive.”

Thomas WojtowiczCo-founder, BookedSolid

Notes on the numbers

An impression is one appearance of a BookedSolid page in Google search results. A click is someone choosing that result and arriving on the site.

  • 13x more Google search impressions in BookedSolid’s core markets. UK, Australia and New Zealand, impressions a day, February vs September 2026 (73 to 976). Google Search Console.

  • 60x more clicks to the blog every month. 3 clicks in February 2026, 184 in September 2026. Google Search Console.

  • 40% of new sign-ups now come from Google search. Client-reported, August 2026. GA4 shows 46% of tracked sign-ups from organic search, 29 June to 28 October 2026.

  • 50+ articles published in under eight months. Blog grew from 6 to 58 live posts, March to October 2026.

  • No. 1 most-mentioned brand in AI answers about AI receptionists for clinics. Named in 24% of 102 generic prompts, ahead of every tracked competitor. Veyl AI visibility audit, 10 August 2026.

  • 25,000+ appearances in Google’s AI Overviews and AI Mode since July 2026. Google Search Console, generative AI features report, bookedsolid.health, 12 July to 30 October 2026 (25.1K impressions).

  • 10x more non-brand searches ranking on page one. 40 to 431 or more queries with an average position of 1 to 10, February vs October 2026.

  • +162% more clicks from non-brand searches. 3.4 to 8.9 a day, March vs September 2026 (March is the first month Google separates brand searches).

  • 3.4x more Google clicks than a year earlier. 198 in September 2025, 681 in September 2026.

  • +74% more clicks from Google every day. 13.0 to 22.7 clicks a day, February vs September 2026, old and new domains combined.

  • 99 desktop speed score, up from 78. Lighthouse median across 24 key pages, 8 vs 9 October 2026. Mobile 47 to 69, page weight down 42%.

  • 100% site health, above Semrush’s top-10% benchmark. Semrush Site Audit: 76% with 29 errors on 19 August 2026, 100% by October 2026. Top-10% benchmark: 92%.

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